Huper Optik

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Month: July 2014

Huper Optik Hosts Autobahn’s Advanced Window Film Shaping Course

Dave Kratz

Presented with an opportunity to host an autobahn Advanced Window Film Shaping course, Hüper Optik USA Director of Business Development, Harry Rahman, and VP of National Sales, John Yard, were curious to see this company, program and window film training in action.

Autobahn today offers the world’s best window film program with the vision to become the world’s premier auto spa. They’ve only been on the scene for a year, but seem to be making a big splash in the market with 16 stores to date. The focus on consumer satisfaction, quality of their Performa Window film product (or window tint as most people know it), and the choice to use the patented Huper Optik Nano-Ceramic films, is why dealers are excited about this program. Gary Clark, the autobahn Program Manager, formerly involved with launching other automotive film brands, had this to say about the company’s current success. “Along with the world’s highest performing non-reflective films, current automotive dealers are upgrading to the autobahn premium program because of the intangibles the program offers.” The no-hassle warranty, advanced window film shaping course, annual continued education and an amazing marketing display (with custom heat demo) shows auto dealers the effort, commitment and support autobahn provides the dealers.

Standing on the sideline watching the training, Harry and John could see what autobahn is bringing to the market. These are not just products they are trying to sell to consumers, they are teaching and encouraging dealers to take the utmost pride, paying strict attention to detail and creating an all-round experience for the customer from the minute they walk into an autobahn shop. A commitment to the end consumer, its people, programs, policies and warranty are autobahn’s competitive edge.

Case Study: Royal Caribbean Maximizes Fuel Efficiency Installing Hüper Optik Tint

Dave Kratz
Royal Caribbean Cruise Line

Since the Wright brothers’ first flight and the creation of the Ford motor car, all vehicles have been using fuels that are damaging to the environment. We continue to search for viable clean fuels that will allow us to travel to the neighborhood store or around the world. Unfortunately, for the moment, we must continue to use these harmful fuels and pay the steadily rising price for it per barrel and via our ozone.

The Royal Caribbean Cruise Lines Facility Management Team was searching for a solution to save energy, and impact energy efficiency with an environmentally friendly product. Faced with the challenges of preserving views, along with attempting to achieve their objectives, one of Royal Caribbeans’ options was to replace the glass on all vessels. Fortunately, instead of replacing 500,000 sq. ft. of glass, Hüper Optik Ceramic 40 and Ceramic 50 window tints (or window film, as industry insiders call it) were installed for one tenth the cost of replacing the glass.

The Hüper Optik Window Film allowed Royal Caribbean to achieve their set goals impacting energy efficiency by saving energy, and reducing fuel consumption. This saved on costs while doing it in an environmentally friendly manner. Twenty-three vessels had film installed, which also helped to reduce the fading of carpets and upholstery, lowered surface temperatures by over 9 degrees Fahrenheit, and kept cabins cooler and more comfortable.

 

Click here to view the full case study

The Carbon Cleatprint The World Will Leave In Brazil

Dave Kratz

Like the rest of the soccer fans around the world, I’ve been watching the 2014 FIFA World Cup Brazil since day one. Introduced to soccer the untraditional way…through video games (EA Sports FIFA ‘98), I fell in love with futbol as I controlled players like Thierry Henry, Patrick Kluivert, and the current team USA head coach, Jurgen Klinsmann.

Now older, more observant and environmentally conscience, I’ve wondered, what effects are being created by such an event on Brazil. Is the tournament effecting the native Brazilians’ way of life? How much energy is being consumed during the tournament? 12 Stadiums are being used for the tournament, so factor in the energy used for stadiums, venues around the stadiums and country, the networks and broadcasting the tournament, along with transporting fans and teams in, out and around the country. Then add ground transportation for everyone there as well. These are just the major energy consumers; the list is much longer than you think.

FIFA did a study, and based off the energy used at the 2010 World Cup in South Africa, just TV operations will inject 24,670 tons of CO2 to the Brazilian atmosphere. This is equivalent to burning 13,250 tons of coal or 2.8 million gallons of gas. FIFA’s estimation of the complete carbon footprint that would be left behind in Brazil came in at 2.72 million tons of CO2 (306 million gallons of gas). The energy consumers FIFA accounted for was a similar list to the above list I created. This included stadiums, training grounds, concessions, festivals, travel, hotels, etc.

World Cup 2014 energy consumption graphic 2

These numbers may discourage you from wanting to ever attend an event of this magnitude. It clearly reveals that we contribute to the strain on the environment in one specific area for 30 days every four years. Yet, it’s studies like this that help us to decrease the events’ total energy consumption, and move towards cleaner fuels, more efficient energy consumption and the innovation that it takes to create and incorporate better ways of life into these larger than life events.

 

 

Image courtesy of: oilprice.com

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